Planning is a main key toward success of a business. Financial plan covers a broad range of business activity. A financial plan is required to distribute current saving and future income to cover expenses while increasing the revenue and the assets of a firm.
Ideally a good financial plan results in increasing revenue and assets to provide a sustainable growth of a firm. A financial planner needs to have a deep insight of the future of market and economy.
Such insight is required to reduce the risk of investment, financing by borrowing or factoring and many other activities.
Besides professional financial planners there are other groups that may be involved in the process of financial planning. like managers who are involved in strategical planning, or accountants that have access to financial information.